Velo-city 2025
Gdańsk
10-13 June 2025

Cycle with us

                 
   

Last edition's speakers

Tomi Viiala

CEO - Stromer Bike
Oberwangen - Switzerland
With over a decade of international experience in marketing, sales, and product strategy across USA, Europe, and Asia, Tomi Viiala is a visionary strategist and corporate athlete who creates innovative and pioneering campaigns for new and expanding markets. For the past two years, Tomi Viiala, together with Dr. Karl Ludwig Kley, has been leading myStromer Group as Co-CEO. The Stomer Group consists of the two premium e-bike brands Stromer and Desiknio that offer cutting-edge design, performance, and quality for urban mobility and beyond. In these two years, the Co-CEOs have initiated numerous initiatives: they have driven digitalization forward, initiated product innovations, adjusted Stromer's strategy, and acquired the Spanish e-bike brand Desiknio, integrating it as a subsidiary into the Stromer brand portfolio. Tomi Viiala joined the company back in 2014 and, before his Co-CEO role, held the position of Vice President Sales Global and was a member of the executive team, building the brand internationally in over 20 countries. Together with his team, he successfully advanced (micro)mobility with Speed Pedelecs (e-bikes with pedal assistance up to 45 km/h). In the main S-Pedelec markets of Belgium, the Netherlands, and Switzerland, Tomi Viiala and his team managed to achieve a market share of over 40%. Before his time at Stromer, he held various leadership positions in sales, marketing, and product development in the sports and textile industry for over ten years at companies like ODLO, AMER Sportsgroup, and ALBIRO. Tomi is a former athlete and book author and holds dual citizenship in Switzerland and Finland. He is an alumnus of prestigious institutions such as Stanford University, London Business School, and the University of Rochester. He is passionate about sports and mobility and, together with his team, aims to further advance the mobility revolution in Europe.
Presentation title: (14:15 – 14:30) Stromer Bike

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