Tom Knights leads Social Impact partnerships at Strava Metro, the active-mobility insights platform within Strava. He collaborates with cities and transport authorities worldwide to use community-generated data for improving cycling and walking infrastructure. With over a decade of experience at the intersection of data, mobility, and urban policy, Tom has worked with partners including Transport for London, the City of Paris, and Transport Infrastructure Ireland to translate digital insights into real-world impact. His work focuses on how technology and storytelling can inspire behaviour change and inclusive mobility cultures. Passionate about connecting people through movement, Tom believes that cycling data isn’t just about numbers - it’s about human stories that shape better cities. When he’s not working with urban planners, he’s likely out discovering new routes on two wheels, exploring how every ride tells a story.
Presentation title: Cycle Sundays: How London Rode Together Toward an Inclusive Cycling Culture
