With a background shaped by years working in North America and Australia — across both international companies and Italian luxury groups — Silvia Livoni is today one of Italy's leading voices in cycle tourism and bike economy. Founder of Bike Hub®, a registered format for Cycle Tourism Destinations, and Vice-President of the Bike Economy Observatory, she champions sustainability as a driver of economic, social and environmental value. A strategic consultant for both private and institutional clients, she works with Toscana Promozione Turistica, several municipality such as Siena, Cesena, Piana di Lucca area. She is building the Gran Milano Bike Hub within the strategic plan of the Chamber of Commerce of Milan, Monza Brianza and Lodi. She serves as sustainable mobility and cycle tourism representative for the Greening the Islands International Observatory, EU Eco Tandem Ambassador, and member of the EU DigiTour Advisory Board. In her spare time, she loves to ride.