Mads Rosenkilde works at Novo Nordisk under their social responsibility initiative Cities for Better Health driving global partnerships and efforts in healthy, inclusive, and active cities with emphasis on children, forging high-impact partnerships and turning evidence into action. Mads is a health equity advocate dedicated to making cycling accessible to everyone as a simple, everyday way to improve health and wellbeing through initiatives such as the Healthy Cycling Challenge and Cycle for Better Health.
