Krešimir Herceg is the founder and CEO of Bikademy, a digital cycling concept and mobile app that encourages and rewards people for everyday cycling, active mobility and exploring destinations by bike. He graduated from the Faculty of Economics at the University of Zagreb and has a background in marketing, cultural tourism, project management and cycling tourism development. Through Bikademy, Krešimir is focused on making cycling more accessible, engaging and measurable for everyday users, cities, companies and destinations. Bikademy combines gamification, rewards and data to motivate people to ride more, while helping cities and organizations track kilometers, rides and estimated CO₂ savings.
Presentation title: Rewarding everyday bike rides: How Bikademy turns movement into measurable urban impact
