Jesús Freire is Secretary General of AMBE, the Spanish Bicycle Industry Association. AMBE is the voice of the cycling sector in Spain and advocates for more cycling by encouraging public and private stakeholders to work together on implementing successful cycling policies that improve people's quality of life. Jesús holds a Bachelor Degree in Political Science and prior to working for the Spanish bicycle industry, he was Development Director at ECF.
Presentation title: Reducing CO2 emissions in the cycling industry production process by using more sustainable materials