Jeska de Ruiter is a sustainable mobility professional with a strong interest in human behavior and cross-cultural collaboration, recognizing active travel as a key driver for more liveable, inclusive, and resilient cities. At the Dutch Cycling Embassy, she coordinates international study visits and workshops, working closely with experts across the network to share Dutch cycling knowledge worldwide. With a background in Social Urban Planning and Social Psychology, Jeska combines creative thinking with practical, people-centered solutions. Her experience spans cycling promotion, sustainable urban logistics, and international capacity-building projects, where she contributes to making cities more vibrant and sustainable through knowledge sharing and active mobility.