Diana Skyum is Head of Communications and Press at the Office for Cycle Superhighways in the Capital Region of Denmark, where she leads the strategic, political and everyday communication across the Cycle Superhighway Collaboration consisting of 27 municipalities. She ensures a coherent and compelling narrative both internally and externally, helping all stakeholders share one strong, unified story. Diana oversees the office’s full spectrum of communication activities, including events, campaigns, digital channels, and media relations. With a Master’s degree in Danish, specialising in communication and journalism, she combines analytical attention with creative storytelling to make cycling initiatives engaging, relevant, and understandable. Her work bridges policy, practice, and public engagement, highlighting cycling not only as sustainable transport but also as a meaningful and human-centred experience that resonates across diverse audiences. www.supercykelstier.dk/english https://www.linkedin.com/in/dianaskyum/
Presentation title: Better surface leads to more cyclists and financial returns
