Velo-city 2025
Gdańsk
10-13 June 2025

Cycle with us

                 
   

Programme

PLENARY 6: Reimagining the future: Spinning a new story around cycling & Closing Ceremony

21 Jun 2024      12:00 - 13:30       ‘T KUIPKE (Purple room)      Panel discussion
Cycling is one of the most sustainable, affordable, healthy and fun ways of moving around. It presents great potential for growth, yet the total number of daily trips made by bike worldwide remains disappointingly low compared to other modes of transport. Of course, we need to improve cycling infrastructure and road safety to enable more trips by bike, but from a marketing perspective, are we promoting the bicycle in the best way possible? Do we need to reinvent the way we present cycling and if so, how? This session aims to discuss promotion and effective communication for more cycling.