New skills and business models for the cycling economy of the future
21 Jun 2024 11:00 - 11:45 MASTEL (Yellow room) Panel discussion
Connecting Industries & Sectors
The way the cycling sector provides bikes and services to new cyclists is evolving rapidly. Traditional models of ownership are replaced by a greater focus on repair, recycling and affordability which make bikes more accessible and strengthen the circular economy. This is a challenge for traditional retail, and an opportunity for social enterprise. Speakers will show analysis and innovation in the sector which show new ways in which local cycling can be supported.