How to establish a cycling tourism destination? Examples and tips from known or emerging hotspots
16 Jun 2026 11:00 - 12:00 Freewheel stage Panel discussion
Travel Reimagined. Advancing Sustainability & Tourism
What makes a successful cycling destination? This session explores how regions can go beyond infrastructure to create compelling cycling tourism experiences through storytelling, community engagement, collaboration, and long-term vision. Speakers will present practical insights and real-world examples, from activating local residents as tourists to integrating cycling into established tourism offers. Case studies highlight innovative multimedia campaigns, partnerships with existing tourism offers, and the transformation of popular destinations into cycling tourism hubs. Participants will gain transferable strategies to both attract cyclists and inspire tourists to explore destinations by bike, offering valuable guidance for regions at all stages of cycling tourism development.
