From research to practice: Communicating the mobility transition
18 Jun 2026 10:45 - 11:45 Arengo Lectures
Academic session track. From research to practice
This session examines how communication shapes the mobility transition and public acceptance of cycling. Research contributions explore how media narratives and framing can amplify controversy around cycling infrastructure, and how dominant discourses link automobility to prosperity. They also highlight the power of language and storytelling in influencing perceptions and policy debates, alongside practical communication strategies to create support for to active mobility interventions.
