Programme

Designing experience: Cycling routes and Greenways shaping sustainable tourism and abandoned railways

Cycling routes do more than connecting places—they create experiences, support local economies, and transform landscapes. This session explores how thoughtfully designed routes are shaping sustainable tourism across Europe. Discover how new destinations are emerging within protected natural areas, how cycling-friendly service labels are turning local businesses into ambassadors for active travel and how abandoned railway corridors can be revitalised into vibrant trails, breathing new life into regions and communities. Bringing together diverse perspectives and practical examples, this session highlights how infrastructure, services, and storytelling create memorable cycling experiences with lasting regional impact.